Think the power of print is diminishing in these highly digital times? Or that it really only influences older generations? You would be very surprised!
Generation with 95 percent positive perception of personal cards and letters

Is business printing worth it in the digital age?

Think of it this way — can you guess which generation has a 95% positive response to print? That is, receiving personal cards and letters?

Baby Boomers? The pre-1945 Silent Generation/Traditionalists? How about Gen X’ers (late 30s to early 50s)?

Nope. None of these.

In fact, it’s Millennials (a.k.a. Gen Y).

Yes, business printing is a great way to even reach Millennials.

Millennials Like Mail

smiley delighted

According to a forbes.com* article, a significant percentage of Millennials like mail. And Gallup reported that:

  • 36% of people under the age of 30 look forward to checking their mailboxes daily
  • 95% of 18-to-29-year-olds have a positive response to receiving personal cards and letters.

Yes, that’s a whopping 95% of people under 30. And yes, that’s printed mail.

There’s no need to wonder about their contribution to your revenue. Millennials will wield US$1.4 trillion in spending power by next year (according to Accenture).

In the digital age, business printing has not lost its power to connect.

While the inbox and newsfeed are overflowing, the mailbox is not. Mail is still receiving a LOT of attention. Full colour business printing is very affordable. So using the mailbox makes a lot of sense. There’s a big payoff for your investment.

You’d EXPECT older generations to respond very well to print. And of course, they do. But this response rate in people under 30 is a great reminder of the power of print.

Personalised Business Printing

So it’s not only the older generation you can reach. It’s also effective in reaching a younger audience.

And using personalised printing makes your message more powerful. Digital printing means every copy you print can be different. So each copy can be focused just on one recipient. And that’s while keeping costs very affordable.

If you need to communicate with any audience, business printing works. Even with a younger audience. To reach your customers, you can’t ignore print.

Let us easily quote all of your business printing. Whichever generation you’re talking to. #PrintWithNeptune

*Article reference: https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/30/why-direct-mail-marketing-is-far-from-dead/#26aaa05c311d

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