We can conclude that the Gen X and especially Baby Boomers are favourable to printed mail. That’s without pulling out a bunch of supportive research.
But what about Millennials? Their economic reach continues to surge. But aren’t they focused on digital communication?
Not at all.
Printed Mail Research Results
Recent research* discovered that a whopping 84% of millennials take the time to look through their mail. 57% then make a purchase based on direct mail.
The USPS also reports that “90% of people ages 25 to 34 find direct mail reliable, and 87% like receiving it.“
Yes, Millennials. Yes, real mail. And in VERY significant numbers!
That’s not all.
“Research points to mail’s resurgence among 16- to 34-year-olds”, says the DMA (UK). They’ve noted too that 42% of millennials are more likely to find mail memorable than the overall population.
And more research from UK’s Royal Mail. They report that mail drives 92% of recipients to online or digital activity. 87% are influenced to make a purchase. And 86% also connect with a business. While that research is a little more dated, current research remains similar.
That adds up to a whole bunch of stats supporting printed mail as a key marketing tool in 2019.
How To Turn This To Your Advantage
What printed business mail can help you get attention? There’s a whole lot of printing we can help with suitable for direct mail. Printing including:
- Printed envelopes,
- Note cards,
- Vouchers and coupons,
- Event tickets and invitations,
- Business cards, and
- Flyers and postcards.
These can all be easily printed with personalised messages. Printing that stands out and gets your message across to your prospects.
Forget the harsh competition in the overflowing inbox or social feed! Printed “snail mail” is still welcomed. It is a very influential way of reaching your prospects, whatever their age. Printed mail doesn’t have to REPLACE your digital marketing, but can work ALONGSIDE it to give your business a HUGE BOOST.
Get in touch today. We’ll work with you to create a responsive and persuasive mail campaign.
*USPS Mail study: see https://www.uspsdelivers.com/still-relevant-a-look-at-how-millennials-respond-to-direct-mail/ DMA (UK) and Royal Mail MarketReach: https://dma.org.uk/article/direct-mail-facts-figures